- _Meeting Notes Directory - Rewards Phase 1
- Profile - Phase 1
- Tokens Intro and Coach Marks - May 2019
- Tokens Sheet Notifications
- Collect Emoji - Tokens Launch - May 2019
- Rewards Phase 1 - Enhancements
- Rewards - MVP - September 2018 - Overview
Overview
Incent app usage by awarding points for specific behaviors.
- Users collect tokens based on specific behaviors in DisneyNOW.
- Tokens can be redeemed for digital rewards.
Goals
- Grow linear TV viewership. Provide a code redeemable in DisneyNOW for rewards.
- Grow retention and time-in-app.
- Grow KPIs: video starts and duration; game starts; time-in-game.
- Drive specific in-app behaviors: authentication, etc
Phase 1 contract between and EIA and Client teams
https://confluence.disney.com/display/DATGDMEIA/Rewards+-+Layouts#Rewards-Layouts-5.DailySurprise