DisneyNOW Design : Rewards - MVP - September 2018 - Overview

Created by Rona Sheen, last modified on Dec 10, 2018
Target release

iOS 6.12.0

Android 4.3.0

Document Status

OUTDATED

Interaction Design
Rona Sheen
Visual Design

Cherrie Go

This page is outdated. This was initial scope for September MVP. 

  • Rewards Program for September 2018 Launch. Because of tight deadlines, screens were whittled down to this MVP. 

  • DCWW-87 - Jira issue doesn't exist or you don't have permission to view it.

    • Incent app usage by awarding points for specific behaviors.

      • Users collect points based on specific behaviors in DisneyNOW.
      • Points can be redeemed for digital rewards.

      Goals

      1. Grow linear TV viewership. Provide a code redeemable in DisneyNOW for rewards.
      2. Grow retention and time-in-app.
      3. Grow KPIs: video starts and duration; game starts; time-in-game.
      4. Drive specific in-app behaviors: authentication, etc

 

 

    No differences between Android and iOS UI-wise for this launch.

     

     

     

     

     

     

     

     

     

     

     

    Refer to Mobile for annotations.