DisneyNOW Design : 15 Pins Program - Overview and Context

Created by Rona Sheen, last modified on Aug 06, 2019



Target release

Summer 2018

Epics/JIRA

Document Status

IN PROGRESS

Product

Adam Grandy

Interaction Design

Rona Sheen

Visual Design

Cherrie Go


Table of Contents



Current State

Bold for in-progress

  • Define problem, jobs, and design goals
  • Outline system and UX exploration
  • UI & production
  • Share-out and iterations
  • Design complete


Discussions


Goals and Context

  • To add a new digital reward to the DisneyNOW rewards program
  • Increase magic and delight through getting pins as achievements throughout the app

Problems

  • As a user, I want to be rewarded for more activities throughout DisneyNOW so that the app is more fun to use. 


Potential Scenarios/Jobs

See EXPLORE child page for more fleshed out scenarios

  • As a user, I want to be able to see my collection of pins
  • As a user, I want to know when I've earned a new pin.
    • From watching shows
    • From entering my birthday
    • From authenticating
  • As a user, I want to know what types of pins I can earn.
  • As a user, I want to see details about a pin I have collected
  • As a user, I want to know how and when I earned a pin I've collected already.
  • As a user, I want to know when I finish collecting a set of pins.
  • As a user, I want to know how close I am to collecting another pin.
  • As a user, I want to know when new pins are added to DisneyNOW so that I can start earning them.

Design Goals

  • Figure out where pins live within DisneyNOW's UI 
  • Pin Details
    • Pin name
    • Show/Description
    • Pin silhouette/image
    • Date Earned
    • How to earn this pin → CTA? 
  • How pins are unlocked and what that experience is like. 

Context Scenarios

NumberTitleScenario
1Existing Rewards User - Continuing collection
  1. Jimmy is home from school and has finished his homework. He is allowed an hour to play on DisneyNOW.
  2. Upon launching DisneyNOW, Jimmy sees that he has two shows left of Andi Mack before he finishes season 1
  3. After finishing season 1, Jimmy is notified that he received a new pin.
  4. Jimmy is excited about his new pin and visits the pin page to look at it
  5. He knows that he needs 2 more pins to complete the Andi Mack set, and that once he completes a set he gets a surprise. He can get these 2 other pins by finishing season 2 and season 3.
  6. Jimmy is able to easily access the Andi Mack show again from his pins page. He continues watching in hopes of earning the next pins.
2New Rewards User/ New User
  • Alice is new to DisneyNOW but has heard about the app from her friends.
  • She downloads the app and is able to create her Profile.
  • She finds out about the Rewards program and is excited about all she can do.
  • She collects her first emoji and then goes to explore her app since she wants to watch the new Descendants movie.
  • Alice finishes the Descendants movie and finds out she's earned a pin.
  • She doesn't quite know what pins are but she's able to see that she can find her pin under her Profile.
  • After exploring her Profile, Alice notices where her pin is and discovers all the other pins she can earn.

Design Requirements



Current System

  • MY STUFF as the place for rewardable items
  • Creative Capers delivered exploration sketches of pins coming together to make a scene

Analytics

TBD


Open Questions

Pins Program - Open Questions

Future Ideas

  • Any sort of Unity type implementation for more magic and delight

  • Easter eggs when tapping on earned pin


Not Doing


Explore

Design Complete