For Launch in September 2019

Open Questions

How are pins earned? What is a list of potential achievements/milestones to get a pin?

What pins will be in the initial DisneyNOW System Pins set?
- Potential:
  - Authentication
  - Birthday
  - First time watching one of each: Full video, DCOM, Game
  - Visited DisneyNOW every day for a week
What is the user's entry pin for?
- "Collected for visiting DisneyNOW for the first time"
What happens when a way a pin is awarded is un-programmed?
Pins intro modal depends on overall economy
With CP Team, what’s the best way to build out pin reveal fanfare and other parts of the pins program?
- Can we investigate launch with the Unity container for pins fanfare?

Brainstorm of Suggested reward thoughts:

Low effort → higher effort in a set
We want a lot of pins you can get for low effort but amount of pins goes down and effort goes up
What types of behavior do we want to drive?
Maybe 3 buckets of pin types
- Promotion pins
- Retention Pins
- System Pins

Potential Sound effects (not the full list)

Voiceover - VFX
- Normal pin and bonus pin fanfare
- Pins intro modal
- Pin Reveal Fanfare

Answered