Authentication Strategy from Danyel Mendoza

SHORT FORM & EPISODIC RULES AROUND GATING/UNGATING

·         All short from premieres and remains ungated

·         All premiere episodes must remain GATED for the first 21 days after their linear premiere

o   We always have 2 episodes UNGATED at any given time for all series (for brand new series, it could take some time to build up to these two ungated based on roll-out)

§  These episodes stay UNGATED for 14 days – they are on a staggered rotation, so you always get a fresh ungated episode every week

EPISODIC STUNT RULES

·         We are allowed to UNGATE new episodes (before the 21 days passes) via a carve out in our affiliate agreement – we are allowed 10 episodes per network per calendar year

o   Some of the episodes that we choose for this also go to YouTube (typically series premieres)

·         Once episodes are out of their 21 day premiere window we are free to ungate for special stunts –for example, we might make an entire season of a series ungated in the month leading up to the next season premiere.

PRE-LINEARS

·         We have not done many pre-linears in the last year.

·         The only one for this year is for Big City Greens premiere which actually became available TODAY! 6/8 in DisneyNOW ungated.  It will have its linear premiere on 6/18.

·         Pre-linear do not always need to be ungated – they can happen gated.

DCOMs RULES AROUND GATING/UNGATING

·         New DCOMs must remain gated for the first 21 days.

o   We typically ungate post day 21 for a certain period of time, then back to gated, or they are removed from the App entirely and become ‘Library’ movies (D1, D2 and ZOMBIES have remained in the App since they have sequels coming)

·         We typically offer 10 library DCOMs at any given time – all gated.  For summer, we are offering 30 DCOMs and 2 will be ungated at any time.

TOTALs

·         The number of episodes ungated varies from month to month based on total number of series and any special stunting.

·         Chris can do a pull from Bebanjo for you to determine total number of gated vs. ungated episodes for June if this is needed – let him know.