DisneyNOW Design : VOD Quizzes - Overview

Created by Rona Sheen, last modified on Jan 23, 2019

Target release

Rewards - Phase 2 (est. Spring 2018)

Epic

Document Status

IN PROGRESS

Product

Adam Grandy

Interaction Design

Rona Sheen

Visual Design

 

 

Table of Contents

 

 

Current State

Bold for in-progress

  • Define problem, jobs, and design goals
  • Outline system and UX exploration
  • UI & production
  • Design complete

 

Discussions

  • DCWW created to track DCWW-378
  • Initial possibiliities

    • Possibilities

      • Quiz on end card
      • Quiz on mid card
      • Quiz on VOD player close
      • Quiz overlay on top of VOD player
  • 10/8/2018 - Chats with Adam and then J. Roeckle. 
    • Potential prototypes for Quizzes to bring to Appvisers session 
  •  [Links to notes and discussions go here]
  • 2018.10.29 - Sync VOD Quizzes
  • 2018.11.09 - VOD Quiz - Wire Review
  • 2018-11-19 Meeting notes - VOD Quizzes
  • 2018-12-03: Ulisses showed early comps exploration of VOD Quizzes. To try more variations of placement of "Watch again/reply" button, perhaps reducing copy on the screen for mobile 
  • 2019-01-03 - Review with Programming - VOD Quizzes
  • 2019-01-22 - Updates to Quiz Bug to have two lines of text, new interaction for Just-Watched tile (tap to bring up replay and fullscreen button), countdown button on fanfare screen
  • 2019-01-23 - Adam confirmed with Mike Ryan that if a user gets two answers wrong, exit the quiz, and return to the quiz, the quiz reopened in a saved progress state with incorrect answers shown and grayed out. 

 

Context

The team is interested in rewarding kids for watching VOD but in a way that inspires a sense of mastery rather than binge watching. The summer research with moms session indicated that moms would not mind if kids were rewarded for watching videos in this way.

Problems

  • Users cannot currently earn rewards from watching VOD 

Jobs

Jobs help you understand the situations, motivations, and expected outcomes for users who'd encounter your solutions to the problem.

  • Kid
    • When I am finished watching a VOD, I want to know if I get rewarded, so that I can earn enough coins to redeem a new emoji faster.
    • When I see a VOD quiz pop up, I want to know what I need to do to move on, so that I can complete the quiz. 
    • When I finish
  • Parent
    • When I am finished watching a VOD with my child, I want to easily be able to answer the question with my child, so that we can have fun doing the activity together. e

 

Design Goals

  1. Help the user discover that they can answer a quiz to earn rewards for watching VOD
  2. Indicate to user that they’ve successfully earned rewards for VOD

Context Scenarios

NumberTitleScenario
1

Watching 22 Minute VOD

  1. While getting ready for school in the morning, Noah likes to play on his phone. He only has a couple minutes while eating breakfast and riding to school to watch a new episode of his favorite show, Ducktales on DisneyNOW. 
  2. Noah opens up DisneyNOW and is aware that he needs a couple more coins to buy another random emoji. He doesn’t bother too much with looking through the emoji since he only has a short amount of time at the moment.
  3. He sees on the home screen that he has an episode he had only watched halfway through so far so he starts watching it. 
  4. When Noah finishes the episode and hits the credits, he notices that he has the opportunity to answer a quick question about the episode to earn some coins. He answers the question and is delighted by a notification that indicates to him he now has enough coins to buy his next emoji. 
  5. Noah finds himself back in the video player with the next episode starting.
  6. He doesn't finish the next episode since by this time, Noah is almost at his school. He exits the VOD and quickly navigates to his Profile to purchase his new emoji. He sees the vending machine that spits out his new emoji. He then quickly puts away his phone as his mother's car approaches the school to drop him off. 
2

Watching Shorts

Not valid anymore since we won't be having VOD Quizzes on shorts.

  1. While on her way to soccer practice after school, Jenna likes to watch videos on DisneyNOW. Since the commute is short, she chooses to watch some shorts.  
  2. Jenna opens up DisneyNOW and goes to watch some Freaky Friday shorts since she’s so excited about the movie. 
  3. She watches 3 shorts and gets a notification that she can answer a quick quiz about what she just watched to earn some coins towards a new emoji.
  4. She answers the question correctly and receives her coins. 
  5. Jenna continues to watch 2 more shorts before she needs to leave for practice. After each short, she notices that there’s a counter counting up to 3. 
  6. After practice, she watches another short in the car. She sees a counter hit 3 and gets a quiz again. She again answers the question correctly and earns coins. 
3

Watching DCOM

  1. Typically after school is over, Kristen's parents allow her to spend some time on her iPad after she finishes her homework.
  2. Kristen has just finished her homework and opens up DisneyNOW on her iPad.
  3. She loves Descendants so she decides to rewatch the DCOM.
  4. As she is watching the movie, she notices a notification pop up telling her she can answer a quick quiz question for some tokens. She doesn't want to do it right now because she's afraid it'll stop the movie, so she dismisses them.
  5. At the end of the movie, Kristen sees that she can still take her quiz questions. Since the movie is now over, she doesn't feel interrupted by the message.
  6. Kristen is interested in seeing if she can get the questions right since she loves Descendants.
  7. She taps a button to start the quiz and gets a few questions.
  8. After each question, Kristen gets feedback if she got a question right or wrong.
  9. At the end of the quiz, Kristen receives her tokens and sees that it can take her to the next video in queue.

Design Requirements

  • Answer a quiz question immediately after finishing an episode but before the credits (since the user is short on time
  • [On Hold] Know their own coin amount after earning coins from a quiz
  • Some way to tell users of new quizzes (Home screen, etc.)
  • Quiz can be programmed to display at anytime in a VOD. (Are there markers? Quiz pods?)
  • Reward tokens by each question or at the end
  • Voice over for questions 
  • Sound for quizzes
    • Voiceover
    • Getting right/wrong
    • Earning tokens 
  • Coach mark when VOD quiz feature launches
  • If a user skips a Quiz or gets it wrong, there a place they can view all available quizzes for them to take?
  • Quiz entry from end cards
  • If skip during-video questions, same questions are available at the end.
    • 1 question for 22 min VOD
    • 3-4 questions for DCOM
  • If a user goes back to the video they just watched from the end card, after the video is over, the end card displays again so that users have entry to the quiz. 

 

Current System

  • Notification Bar is current way of informing users they can earn coins for playing games
  • Analytics may have way of tracking how far a user is in VOD (quartile events)
  • Daily Quizzes currently use a platform called Voice is Heard

  • Current Quizzes



Analytics

Questions

  • What happens if a user answers the VOD question wrong?
    • Leaning towards direction of allowing kids to retake as many times as possible until they get it right
  • How are we currently tracking VOD progress?
    • See Parth email to Rona
  • What is the breakdown of how long a user watches each VOD?
  • When do users consider they’re done watching a full episode? 
  • Are we only rewarding users with tokens when they finish a quiz? 
  • Do all kids receive the same VOD question? Or is there a bucket of questions we will pull from to present? 
  • How long should a quiz be? 
    • Leaning towards 1 mid-card question for a 22 min. VOD
    • For a DCOM, may have 3 questions. If user skips them all, they can be taken at the end of the video.
  • Should we reward differently for shorts vs VOD? Should shorts be rewarded at all? Should we consider a counter like watch 3 shorts = x coins? 
    • Not considering shorts for quizzes at the moment
  • Who’s going to be writing the content for the quizzes? 
  • How do VOD Quizzes differ across platforms? Mobile vs Web vs TV.
  • Does VOD Tile tray correlate to a collection in All Shows? 
    • Probably Home only for first launch
  • If you revisit a VOD with a quiz you have finished already, can you retake the quiz and then not get token rewards? 
    • To keep it simple, let's assume no retake of the quiz. Would need a state to reflect quiz has already been taken before.
  • Can we make changes to the end cards to accommodate quizzes? 
    • We are able to tweak end cards. 
  • What happens when a user scrubs back to a quiz pod? 
    • IF user has already answered question – sheet notification does not reappear
    • IF user has not answered quiz – relaunches sheet notification
  • What happens when a user finishes a quiz and relaunches VOD? 

  • Do we want to use QUIZney branding at all in relation to VOD Quizzes?  

    • From Ken D 11/07/2018. : No, treat VOD quizzes as seperate

Future Ideas

  • Polling system/Quizzes on homepage

    • RDMA Voting

  • Leaderboards

 

Not Doing

  • VOD Quiz markers on video tiles. Potentially for the future if we want to promote certain content. 

 

Explore


Design Complete

Links to engineering, Zeplin, final screens, etc.
—— Insert content ——

 

 

 

Attachments:

DailyQuiz_Ex1.PNG (image/png)
DailyQuiz_Ex2.PNG (image/png)
DailyQuiz_Ex3.PNG (image/png)
DailyQuiz_HomeList.PNG (image/png)
RE- Question about VOD quartile events.eml (application/octet-stream)