DisneyNOW Design : Descriptive Video Service

Target release
Epic	DCWW-374 - Jira issue doesn't exist or you don't have permission to view it.
Document Status	DRAFT
Product	Alex Cherny, Joel Widdows
Interaction Design	Angela Glass
Visual Design	Cherrie Go
Development
EIA	Brianna Loo, Eamonn Taylor
QA
PMO

Goals

Provide a means for blind or otherwise visually impaired children to easily access our DVS content.

Tasks

Talk with Alex Cherny: the desire long term is to indicate DVS content in the player, as well as access directly to content via the player
Talk with Kira Foltz: programming can't maintain a list, licensing is a blocker... mentioned Innate
Talk with Innate Mak: could we have a script which checks for DVS content and present it as a playlist or page? Yes, low LOE
July 2018 FCC found Disney no longer to be Top 5: we cut DVS services as we're not obligated...
Talk with Ramzi Bettendorf: Are we planning on staying out of the top 5? No, connecting me to metrics folks, and DCWW Biz Dev
Talk with Peter Gluck: create design documentation, research page in Confluence, and connect to JIRA ticket
Prepare biz dev presentation

Background and strategic fit

The Descriptive Video Service is a major United States producer of video description, which makes visual media, such as television programs, feature films and home videos, more accessible to people who are blind or otherwise visually impaired.

See https://www.fcc.gov/general/video-description where Disney Channel is featured.

Netflix Audio Descriptions for Netflix Movies and TV Shows
Audio description is an optional narration that describes what is happening on-screen, including physical actions, facial expressions, costumes, settings and scene changes. Customers can enable audio narration just like choosing subtitles and alternate audio.
Audio Description is available for most Netflix original titles, as well as select other movies and TV shows. We are working with studios and other content owners to increase availability of audio descriptions across a range of devices including smart TVs, tablets, and smartphones.
Titles that currently have audio descriptions available can be found at netflix.com/browse/audio-description. Some TV shows may not have audio descriptions available for all seasons or episodes.
The following devices currently allow you to enable audio descriptions, with more to be added soon:
Android phones and tablets
iOS 8.0 or later iPhones and iPads running Netflix App version 7.1.4 or later
Apple TVs running system software 7.2 or later
Browsers on PCs or Macs
PlayStation 3 and PlayStation 4
Xbox 360 and Xbox One
Roku 3
And many newer Smart TVs, Blu-ray players, and streaming media players

Note: To ensure your device has access to all available features, please make sure to download and install all available updates.
If you need help with your Netflix account or to troubleshoot an issue while watching video or using audio descriptions, please contact customer service by clicking on Start Live Chat or Call Us below.

Attached (in JIRA ) is the list of all the DisneyNOW assets that have DVS Audio (Descriptive Audio) from Cherny, Alex.

On the ABC.com site the feature is presented:

"Audio description" (also referred to as "video description") is the insertion of audio-narrated descriptions of a television program's key visual elements into natural pauses in the program's dialogue, making video programming more accessible to individuals who are blind or visually impaired.
Beginning July 1, 2018, under FCC requirements, the ABC Television Network will provide 87.5 hours of audio-described primetime programming per calendar quarter, via the Secondary Audio Programming (SAP) System.

Bettendorf, Ramzi might have a better sense of how often they get updated?

Assumptions

July 2018 the FCC re-evaluated their list of top 5 networks, and Disney fell below the line. However, as Ramzi Bettendorf pointed out, (a) the FCC may move to top 10 (instead of 5) and (b) we may quickly be once again top 5, therefore maintaining our DVS content to meet legal obligations makes sense... the assumption is that we are and should be Top 5, and if the FCC moves to Top 10 then likely we'd always been under obligation.

Requirements

#	Feature Title	User Story Description	Importance	Notes
1
2

User Research

User Experience Design

Analytics

Questions

Below is a list of questions to be addressed as a result of this requirements document:

Question	Outcome